2024 was a great year for Certified EO, filled with significant milestones that brought value to our 700+ members and advanced our mission of helping employee-owned businesses recruit, educate, and engage their workforce.
One of our standout achievements was the growth of an industry job board. Launched in late 2023, we grew the Employee Owned Job Board to become an industry-leading resource in 2024, reaching over 325,000 job views and more than 200,000 job application clicks from candidates. These clicks represent an estimated $300,000 to $900,000 in job advertising value—an incredible return for our membership, especially considering it takes no involvement or work from our members on their end. Beyond the numbers, the job board helps connect job seekers with fulfilling opportunities at employee-owned companies, promoting the unique advantages of employee ownership.
Another highlight of 2024 was the launch of our benchmarking initiative. Designed to provide members with insights into best practices and trends across our expansive network, this tool allows companies to evaluate their progress and identify opportunities for growth. The positive reception from members motivates us to further expand the scope and depth of the benchmark in 2025, offering even greater value to our network.
Member feedback has always been central to our mission, and in 2024, it drove the creation of our quarterly discussion groups. These peer-led sessions, now in their beta phase, enable members to dive deeper into topics explored in our webinars and content. These groups foster collaboration and knowledge sharing, creating a stronger sense of community within our network.
We also continued our strong history of providing tailored content to our members to educate and engage their workforce. In 2024, we customized 3,848 pieces of branded and personalized content, saving our members more than 25,000 working hours. From marketing materials to internal communications, this service allowed organizations to focus on what they do best—empowering their employees—while ensuring they had professional and effective resources at their disposal.
Lastly, we built on the momentum and popularity of our animations from members – completing 150 customizations and planning many new templates for the 2025 roadmap, based on customer feedback.
As we look ahead to 2025, we’re excited to build on this momentum. Certified EO remains committed to helping our members thrive and elevating the profile of employee ownership nationwide.
Thank you to our members for being part of this incredible journey. Together, we’re shaping a future where employee ownership is recognized and celebrated as a model for success.
